"The timing seemed perfect as NASCAR is evolving and embracing social change," following the death of George Floyd on in May, Jordan said. Jordan, widely considered to be the greatest basketball player of all time and current owner of the NBA’s Charlotte Hornets, […] Even with Toyota, Joe Gibbs Racing and Michael Jordan on your side. "When somebody sees somebody like them in a sport, then they start thinking about themselves playing that sport," said Boyle. And Wallace has attracted his fair share of sponsors as well, from DoorDash, Columbia Sportswear and Square's Cash App. 23 car Sunday debut at … Give Bubba his best chance to win.". Basketball legend Michael Jordan has entered the realm of NASCAR by purchasing a Cup Series charter in partnership with Denny Hamlin. One person familiar with NASCAR's plans who spoke with CNBC said Jordan's new team "checks a lot of boxes" for sponsors looking to align with social change. After Strahan hugged Jordan, he introduced him to Wallace. "Plus, Michael and Bubba can be a powerful voice together, not only in our sport, but also well beyond it.". During a roundtable for Fox Sports, Jordan had a pointed response when Wallace pointed out … "To have Michael Jordan's brand and his personality behind a team, I think it's going to draw not only younger fans but also African-American and other minority groups," he said. 23 Toyota for Michael Jordan's 23XI Racing to top Wednesday's Daytona 500 practice session. Hamlin's minority ownership in the team while racing with Gibbs shouldn't come with any conflict, either. September 30, 2020 10:05 pm Ever since Michael Jordan and Denny Hamlin announced Bubba Wallace as the driver for their new team, they made it clear that the goal, is to win. Wallace, who recently parted ways with Richard Petty Motorsports before joining Jordan, became the face of NASCAR's movement to combat social injustices and helped grow awareness of the sport. On Friday, Hamlin and Wallace … 11 car for Joe Gibbs Racing, brings a ton of knowledge and racing expertise. According to a sports marketing professor, Dr. Brett Boyle, a marketing professor at Saint Louis University, Jordan's impact could result in PGA Tour success with Tiger Woods. Jordan already has brand relationships in place via top companies, including his Jordan brand, Nike, Pepsi, which owns Gatorade, and now DraftKings, too. The others on the […] Nascar News - Michael Jordan Sends Clear 3-Word Message to Bubba Wallace About What He Thinks of 23XI Racing's 2021 NASCAR Performance - When he endorses a product, he's very loyal to that product. Global Business and Financial News, Stock Quotes, and Market Data and Analysis. "I don't want to be out there to be just another car," said Jordan in an interview with the Charlotte Observer. Michael Jordan buys spot to form NASCAR team, hires Bubba Wallace The all-time hoops great will bring Bubba Wallace, the sport's only full-time Black driver, on to his team. "They've been struggling for about 20 years to expand beyond just Southern white males," said Boyle, also the executive director of SportMetric, a sports marketing and research consultancy firm. the person said. 1 TE Recruit In 2022 Class Announces Commitment, Cleveland Browns Make Decision On Voluntary Workouts, Surprise Team Makes Appearance On ESPN’s CFB Playoff Projection, Players In New ‘Super League’ Could Face Harsh Punishment, Sports World Reacts To The New ‘Super League’ News, Brian Kelly Reacts To Death Of Longtime Notre Dame Reporter, Golf World Reacts To Stewart Cink’s Win On Sunday, Knicks Fans React To Zion Williamson’s Comment About New York, Erin Andrews Reveals How Tom Brady Acts Off The Field, Trevor Lawrence Has A Message For Jaguars Fans, Video: Collin Morikawa Had Scary Chip Near The Water Today, Zion’s Comment On Playing In New York Is Going Viral, NBA World Reacts To The Kevin Durant Injury News, Longtime NBA Player Says He Wants To Fight Jake Paul, SEC Baseball Coach’s Comment On COVID Is Going Viral. ", Also, Boyle projected top brands would be "first in line to be a sponsor of [Jordan's] team. Hamlin, who currently races the No. Michael Jordan … Michael Jordan isn’t holding anything back when speaking about his team’s decision to sign Bubba Wallace for this NASCAR season. He joined forces with Novant Health to promote health equity and address vaccine hesitancy. Michael Jordan Bubba Wallace’s first campaign with first-year team 23XI Racing hasn’t quite had the results in its set-sail season that have dazzled on paper. NASCAR has suffered steady TV viewership declines over the years and suffered departures of notable drivers including Jeff Gordon and Tony Stewart. Bubba Wallace has made another major move during his first season with the Michael Jordan and Denny Hamlin co-owned 23XI Racing. "Historically, NASCAR has struggled with diversity," Jordan said. "If you're a corporation, wouldn't you want to support Michael Jordan and Bubba Wallace as they try to promote positive change?" Jordan’s winning mentality is no secret and Wallace knows he will be expected to get wins soon in the NASCAR Cup Series. On Monday, Jordan announced his racing ownership after the purchase of Germain Racing's team charter. RELATED: Bubba Wallace’s Move to Michael Jordan’s NASCAR Team Paved the Way for a Watermelon Farmer to Join the Cup Series Following that initial introduction to Michael Jordan, the 23XI team and Bubba Wallace started the season on an ominous note as the No. If successful, Boyle said Jordan's impact would also "bring in new sponsors that have not invested in NASCAR" in previous years. (Photo by Chris Graythen/Getty Images), Richard Jefferson Shares Honest Thoughts On Arizona’s Hire, Raiders Reportedly Release 2 Picks From 2018 NFL Draft, NCAA Makes Big Announcement About Division I Transfer Rule, Anonymous 49ers Rival Has Telling Comment On Mac Jones, Ty Lue Updates The Clippers’ Plan For DeMarcus Cousins, The 10 Biggest NFL Superstars To Go Undrafted, Fans Are Furious Over Controversial Ruling During 1st Round At The Masters, No. "What better thing can you invest in?". But Boyle mentioned Jordan's competitive nature when discussing why funding wouldn't be an issue. Bubba Wallace, driver of the #43 Victory Junction Chevrolet, and NASCAR Hall of Famer and team owner Richard Petty look on after NASCAR drivers pushed Wallace to the front of the grid as a sign of solidarity with the driver prior to the NASCAR Cup Series GEICO 500 at Talladega Superspeedway on June 22, 2020 in Talladega, Alabama. Money aside, to those familiar with the inner-workings of NASCAR, Hamlin will be essential to Jordan and Wallace's quest to dominate the sport. Michael Jordan set to make NASCAR debut with Bubba Wallace at Daytona 500 On Sunday, with Wallace at the wheel, the NBA team owner makes his … Wallace, 27, is driving the No. Competing against the Childress, Roger Penske, and Rick Hendrick-led teams will "take time," said Boyle. Wallace was the key figure behind NASCAR's move to ban the confederate flag. Jordan, a six-time NBA champion, put more pressure on … "This may increase minority interest in [NASCAR].". With a prominent Black driver in place, mixed with a notable sports icon and one who carries with him a "degree of credibility in that he's from North Carolina and has grown up a NASCAR fan," Boyle labeled Jordan-Hamlin-Wallace team "a game-changer" in NASCAR's pursuit to expand. But what stole the show was when driver Bubba Wallace and team co-owner Denny Hamlin unveiled their race car, bearing the number and colors made famous by Hamlin's ownership partner, Michael Jordan. Between paying for a crew, travel, tires and other vehicle maintenance, a team could spend $1 million per race. Data is a real-time snapshot *Data is delayed at least 15 minutes. Bubba Wallace has joined Michael Jordan and NASCAR star Denny Hamlin, as the driver for their new outfit 23XI Racing. We've got the right people involved. Michael Jordan becomes Nascar team owner with Bubba Wallace as driver Bulls legend already owns NBA’s Charlotte Hornets Pair will be high-profile team of Black owner and driver Michael Jordan … "If you know anything about Michael Jordan as a business person, he doesn't just go for the cash grab or go for something that is going to put his name out there," said Boyle. Bubba Wallace and Michael Jordan. Jordan expressed that desire more than once in his comments following the signing of the historic deal. The driver was later thought to have been a victim of … Bubba Wallace, driver of the #43 Victory Junction Chevrolet, waits on the grid prior to the NASCAR Cup Series Pocono Organics 325 in partnership with Rodale Institute at Pocono Raceway on June 27, 2020 in Long Pond, Pennsylvania. Hamlin, a three-time Daytona 500 winner and top contender for … Sign up for free newsletters and get more CNBC delivered to your inbox. What Michael Jordan joining DraftKings means for Nike and the NBA, a marketing professor at Saint Louis University, parted ways with Richard Petty Motorsports. The right information and data. Michael Jordan had been very clear with his expectations when he signed up to form 23XI Racing with Denny Hamlin and Bubba Wallace. In June, he sent shockwaves through the sport after requesting officials stop spectators from bringing the flag to races. Sponsorships can help as building a top car can run $400,000 or more. "I feel like Bubba feels the same, and Denny has definitely done that this year. Wallace started by receiving the Pfizer vaccine. The 6-foot-6 NBA Hall of Famer had a surprised reaction when he met his 5-foot-6 driver. NASCAR Cup Series driver Bubba Wallace has been nominated for a People’s Choice Award, joining seven other figures on the “Game Changer of 2020” ballot in the Pop Culture category. Bubba Wallace to drive for team owned by Michael Jordan and Denny Hamlin. We want to hear from you. Unlike the NBA, Jordan isn't king of this sport and will run up against more experienced and knowledgeable teams. It's been an interesting few weeks for Michael Jordan. “I didn’t know you were this small,” Jordan … Michael Jordan practices waving the green flag before a NASCAR … Bubba Wallace hit 199.747 mph in the No. 23 car failed two pre-race inspections and had to start at the back of the field at the Daytona 500. Michael Jordan is starting a NASCAR team with Denny Hamlin, and Bubba Wallace will drive it. Going NASCAR Cup Series racing is never easy. While Michael Jordan and Denny Hamlin announced the formation of 23XI Racing and Bubba Wallace as the driver back in September 2020, Jordan and Wallace had talked but never met in person until just before the Daytona 500 in a made-for-TV interview with Hamlin and Fox’s Michael Strahan. To field a competitive car in NASCAR, yearly costs could exceed $20 million. Terms of Jordan's purchase and Wallace's multiyear pact were not made available. Among the nominees is NBA legend Michael Jordan, who will be Wallace’s team owner in the NASCAR Cup Series next season. The person discussed the matter on the condition of remaining anonymous as they weren't allowed to speak publicly about the new team. 23 for 23XI Racing, a new NASCAR team co-owned by Michael Jordan and Denny Hamlin, next season. And Hamlin will be needed to recruit crew talent and navigate the regulations and politics of NASCAR for Jordan's team. Jordan details why he’s joining motorsports and a car number. All Rights Reserved. But with Jordan's iconic status, attracting crew talent may not be a difficult task. Get this delivered to your inbox, and more info about our products and services. The sports icon and Charlotte Hornets owner took an equity stake and board position in sports betting company DraftKings and recently became a new team owner in NASCAR. But forming a NASCAR team will bring its challenges. Bubba Wallace is set to drive the No. Jordan is the first Black majority owner of a full-time racing team in the NASCAR series since legendary driver Wendell Scott. Boyle said Jordan's move could be critical for NASCAR as the organization continues to overcome denouncing the confederate flag and continued attempts to diversify its fan base. Dr. Brett Boyle, a marketing professor at Saint Louis University, praised Jordan's involvement in NASCAR and added Jordan and Wallace's partnership could mimic Tiger Woods' impact on golf. There are high expectations for him this year after debuting for 23XI Racing team, co-owned by Michael Jordan and Denny Hamlin. "He would only do a project like this with the intention of winning. Michael Jordan Basketball legend Michael Jordan has agreed to purchase a NASCAR Cup Series Charter and Bubba Wallace will be the driver for “His … Wallace and his new No. Wallace is competing with 23XI Racing, which is in its first year of existence and is co-owned by Michael Jordan and Denny Hamlin. "It just makes sense now to lay the foundation for my racing career after I'm done driving and also help an up-and-coming driver like Bubba take his career to a higher level," Hamlin said in a statement. Longtime driver Denny Hamlin is a minority owner of the unnamed single-car team, and Wallace agreed to become the team's driver in the NASCAR Cup Series. "You saw younger people get interested in golf," Boyle said, referring to PGA Tour's diverse fan growth when Woods dominated the sport. CHARLOTTE, N.C. — Michael Jordan and Denny Hamlin are starting their own race car team and Bubba Wallace is their driver. Now, we need to get the right equipment. Former NBA Chicago Bulls guard Michael Jordon high-fives the crowd during pre-race ceremonies prior to the start of the NASCAR Sprint All-Star Race at Charlotte Motor Speedway on May 22, 2010 in Concord, North Carolina. Michael Jordan's Daytona 500 debut was as astonishing as his free-throw dunk Bubba Wallace’s No 23 car leads the field during Sunday’s Daytona 500. It drew more than 6 million viewers to its Darlington race in May won by driver Kevin Harvick but has still struggled as consumption habits change. A Division of NBCUniversal. I would imagine that loyalty is going to be returned.". According to a … That could only help his NASCAR team solicit other sponsorships. Got a confidential news tip? https://www.cnn.com/2020/10/30/us/bubba-wallace-jordan-car-spt-trnd Michael Jordan started receiving text messages from friends who had never before shown interest in NASCAR after Darrell Wallace Jr. made an impression this … Michael Jordan put some pressure on Bubba Wallace and his team ahead of the Daytona 500. Michael Jordan announced he’s joining drivers Bubba Wallace and Denny Hamlin to field a single-car NASCAR team starting in the 2021 season. In a press release announcing the move, Jordan expressed excitement in becoming a NASCAR team owner and mentioned its struggle with diversity. Michael Jordan announced he's joining drivers Bubba Wallace and Denny Hamlin to field a single-car NASCAR team starting in the 2021 season. Photograph: Mark J … Boyle said the yearly costs could even reach $30 million. Basketball legend Michael Jordan has agreed to purchase a NASCAR Cup Series Charter and Bubba Wallace will be the driver for “His Airness” and partner Denny Hamlin when the 2021 NASCAR Cup Series season begins. Powered by BizBudding Inc. INDIANAPOLIS, INDIANA - JULY 05: Bubba Wallace, driver of the #43 World Wide Technology Chevrolet, looks on from the grid prior to the NASCAR Cup Series Big Machine Hand Sanitizer 400 Powered by Big Machine Records at Indianapolis Motor Speedway on July 05, 2020 in Indianapolis, Indiana. Bubba Wallace finished 17th in the Daytona 500 as NBA legend Michael Jordan's 23XI team made its Nascar debut. © 2021 CNBC LLC. The agreement was compared to legendary driver Dale Earnhardt's decision to start his team – DEI racing team – while still racing for Richard Childress Racing. Line to be returned. `` and politics of NASCAR for Jordan 's ] team introduced him to Wallace Jeff... Are high expectations for him this year after debuting for 23XI Racing top... 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