facebook ad text limit

You will get maximum results only if you will take into consideration the provided guidelines. While some of our original results have remained constant (the most popular headline is still five words long), a lot has changed. Using text in your image is also an effective way of attracting users to your ad. Jul 30, 2016 - Hallelujah! See the ad specifications for the Facebook feed Image ad format, Traffic ad objective. Enjoy total creative freedom for your Instagram Ad campaigns. Facebook will now not reject ads on the basis of text density. I mentioned it already, but Facebook’s 20% text rule is pretty crazy. After you reduce the image text, you can check the content again using Facebook’s Text Overlay option. That's why we conduct research and analyse feedback from our community to understand how different attributes of an ad affect the ad's performance. If the intent was to make approval and rejection more predictable, it would seem that the new approach leaves something to be desired in terms of clarity. Facebook has discreetly removed the rule that limited text space on ad images to only 20 per cent. The sky is really the limit when it comes to how you want to use your Facebook Ad headline to benefit your ad campaign, but there are five high-performing key uses that you’ll see over and over again in different variations. That can increase once we’ve made our first confirmed payment. The latest update on Facebook’s ad policy waives the 20% text limit on ad images. Although the character limit is the same as the text limit (255 characters), use concise headlines so they’re not cut off when viewed on mobile devices. We all start with an ad account creation limit of one. When the Change Was Noticed It’s been confirmed via a few sources the long-standing rule for Facebook Ad images being no more than 20% text has been sunset. We have 1000s of people around the world watching ads and submitting the best ad copies to us for building our database of ads. Check out these posts: Thankyou so much for this content , now it is a challenge how to fit only 20% text in a ad , Facebook is trying to smart but soon we will found a trick to get a ad with 20% text ,:). Any ads in the ‘OK’ category would have a normal cost and would have full distribution on Facebook. But for those who cram in as much text as possible, you should expect to pay more if you want your ads to be seen on Facebook but at least you can get it approved and seen! The exceptions include infographics, apps, and screenshots for video games, album covers, book covers, legal text, concert posters, event posters, movie posters, product images, and text-based businesses such as comic strips or calligraphy. Preparing for ad limits For new Pages, the ad limit will go into effect starting February 16, 2021. There may not be a huge impact on advertisers who were in the habit of limiting text in ad images. Instagram Lead Ads Facebook offers a tool to ensure that you don’t have too much text in your image. Think that this person is your targeted audience and all your attention needs to be given to those needs. New Free Google Keyword Research Tool. Eventually, advertisers figured out they could strategically position the text, so it didn’t take up 5 squares of the overall ad. The old Facebook 20% text rule. When seeing your ad, your targeted audience should be able to have access to the following information : Use your own images or create an ad with stock photos to tell your story. Facebook Collection ads. The AdEspresso motto is: Never assume anything.Always test everything. Now it’s time for you to learn how to write the best Facebook ads. Limits can be adjusted due to historical spending and your use of ad accounts. It means that the social networking giant will not penalise ads with more image text on them. Facebook has had this rule in place for a while, and many times, they’ll still approve an ad with what they consider ‘too much text.’ The catch is they’ll limit the reach it receives. Any image which exceeded that was automatically rejected by Facebook and it was a pain for marketers – but that’s all changing! Facebook Collection character limits. And 90% of the time they don’t read the reason in the ad disapproval box, and it is always for their image having a ratio of too much text. Text — 90 characters Collection Ads use the first image or video from your Instant Experience ad as the cover photo for your media set. You as a marketer can use these ads based on the niche of your business, now you have the power to create your Facebook, Instagram, Google, YouTube Ads compared to what your existing competitors are doing. Instead, when reviewing ads, text density will be broken down into 4 different categories: OK, Low, Medium, and High. Headline — 25 characters. Facebook rates video and image ads based on how much text they have and limits their reach accordingly. Facebook carousel ads are extremely engaging and fun way to promote your business. Low – is an ad image which contains a low amount of text, similar to what Facebook currently allows under the 20% rule. Be aware of what people are looking for and do your best to offer only high-quality products and services. According to data collected by Kinetic Social, these ads can also drive up to 10 times more traffic to advertisers’ websites than static sponsored posts on Facebook. This is will be more effective. Display up to ten images or videos within a single ad, each with its own link. The 20% Facebook Ad text limit rule is obsolete! In this article, you'll learn the new Facebook Ad rules about text. Use words everyone will be able to understand, even a 3 rd grader. Looking for more Facebook Ads advice? This is explained in the picture above. Text: 125 characters. Use words everyone will be able to understand, even a 3rd grader. The Facebook Ads Guide shows you which ads are available to you, the specs of your creative (ex: image size requirements, pixels, character limits) for different ad types, and what these ad types look like when they're running on Facebook. Facebook had a 'text overlay' tool for advertisers to ensure that text did not take up more than 20 per cent of their ads. By default, Facebook However, Facebook changed the ad text rules in 2018 and enabled marketers to put more text in their ads. Now move on to the news feed link description that appears under your headline. It’s changed! Adspresso also looked at the average length of Facebook Ads post text. Address304 North Cardinal St.Dorchester Center, MA 02124, Work HoursMonday to Friday: 7AM - 7PMWeekend: 10AM - 5PM. The text overlay tool is no longer available. Facebook does intend to replace the original grid tool with a new overlay tool that will tell you which of the 4 categories your ad image falls into. Facebook has had a rule which limited the amount of text in an image in a Facebook Ad to no more than 20% . Facebook Like campaign’s design and ad copy. Drive people to destination websites or apps through high-quality and engaging visuals. Limit the Amount of Text to 20% The first rule you must follow while creating your Facebook ad is to … Ideal Length of Facebook Ad Body Text: 14 Words. This will help you to decide whether you want to pay the extra cost and be subject to distribution limitations to include extra text in your ad. It limited the text, forced you to use the grid tool or an overlay to help you “position” your text and added time to the overall ad creation process. https://sproutsocial.com/insights/social-media-character-count Rule #1: Limit the Amount of Text to 20% Facebook has discreetly removed the rule that limited text space on ad images to only 20 per cent. In the Set Your Account Spending Limit section, select Set Account Spending Limit. Since you are now aware of the Facebook ad text limit, you also need to think about providing positive customer experience. Keep in mind that people are more likely to watch a shorter video than a longer one. I get clients asking all the time why their ad was disapproved on Facebook. Media buyers in Facebook’s platform began to notice recently a big change: their images were no longer being disapproved for a lot of text. If your Page is within 20% of its limit, you can also navigate to the Ad Limits Per Page tab in Account Overview to see both your ad limit and ways to reduce your ad volume. Beating the Facebook Ad Text Limit. Search for jobs related to Facebook ad text limit or hire on the world's largest freelancing marketplace with 19m+ jobs. thanks! This also caused a loss of money. So how does this explain that my album cover ad was rejected because of “text percentage”.. How do I apply for this “exception” please?? Though, as a result, their reach may be restricted related to how much they added more words than the limit. The Facebook Ads Guide shows you which ads are available to you, the specs of your creative (ex: image size requirements, pixels, character limits) for different ad types, and what these ad types look like when they're running on Facebook. You can set up and design your Instagram ads in the Facebook Ads Manager or the Facebook Power Editor. Now, ... Limit use of text. As you likely know, you have control over the headline if you promote an external URL, but not if you promote a Facebook Page, application or Event. Unlike the prior ads, this image will go below your copy and should be square to maximize the space you are given. Headline: 40 characters. Facebook quietly removes 20% text limit on ad images. How will your products help people? Facebook Collection ads are a great way to provide a highly visual browsing feature all within the ad placement. The Facebook ad text limit will not allow you to use too many words anyway. But this rule caused confusion among business and also there were many ads rejected. The Facebook Ads Guide provides design specifications and technical requirements across each format and placement. If you fail to attract people’s attention, they won’t check out nor like your Facebook Page. Note: There is no longer a limit on the amount of text that can exist in your ad image. Facebook had a 'text overlay' tool for advertisers to ensure that text did not take up more than 20 per cent of their ads. To start off with, here’s the example of a perfect ad (or rather, Facebook’s ideal text ratio): If your image has been given a Low, Medium or High rating; that means your ad has too much text on it and that its reach, in varying degrees, will be reduced. When creating the ad copy, it’s important to include a description of your company, product and/or service as well as a call-to-action (CTA). Use carousel ads to show different images of the same product, or create one long photo that people can swipe. It will help you provide a great customer experience and build trust. 1. Design recommendations for lead ads on Instagram. This makes it easy for external URL’s. So Facebook implemented the original rule to ensure readers had an enjoyable experience, and would not ignore ads. And we discovered that the best length for your Facebook ad text is… (Keep reading to know!) To be in compliance with Facebooks advertising guidelines, ad images need to be below a 20% text to image threshold. If you want to have the best Facebook ads, make sure that they have a clear purpose. … Facebook had a ‘text overlay’ tool for advertisers to ensure that text … Facebook wants to help its business users to grow their businesses using the application adequately. To keep it simple, men will look for the products sold for them. A Facebook, Social Media, Online Marketing and Business Leader, Mike helps businesses improve lead capture, grow sales, and increase business effectiveness. To say it right, Facebook prefers ads with low or none written content. If you don’t use either of these tools, you’ll have to limit the text in your ad image, or risk being seen by fewer viewers. Reinforce Your Branding Message. Collection Ads use the first image or video from your Instant Experience ad as the cover photo for your media set. Everyone has a limit. Your email address will not be published. In 2015, we analyzed the text from 37,259 ads from our Facebook ad examples gallery to find out exactly how the best Facebook advertisers are piecing together their ads.. Today — nearly three years later — this has grown more than 20X: we analyzed 752,626 ads!. Of course, it’s not the same for everyone. Facebook has discreetly removed the rule that limited text space on ad images to only 20 per cent. When seeing your ad, your targeted audience should be able to have access to the following information: After uploading your ad on Facebook, the social media channel will provide you with the opportunity to test it. To keep it simple, the text will be all over the place, not allowing your targeted audience to see what they are really interested in. There's room for copy in around your creative; if you're going to use words in your GIF, limit them to a CTA and your brand name/messaging. The bottom line. Facebook only allows text on 20% of your advert so using an enticing image is essential. They’re offering a solution which helps to eliminate confusion while at the same time avoiding text clutter which they say turns readers off. The aim of this experiment was to drive downloads of … Facebook Ad text limit rule has changed!!! Sep 11, 2016 - Hallelujah! The data showed most brands use 14 words or less. Text limit: 125 maximum; Image Duration: up to 50 seconds / image; Disclaimer: Avoid copyright infringement by purchasing licensed sounds and music; Pro Tip. Instead, just make sure that it’s square and it will be scaled down. Facebook is taking into account the fact that the 20% text rule has caused a considerable amount of confusion and trouble for advertisers. The 20% rule involved a 5×5 grid superimposed over the actual ad, and when more than 5 of the squares within the grid had text, the ad was rejected without further consideration. We've found that images with less than 20% text perform better, although there is no limit on the amount of text that can exist in your ad image. Go to the Payment Settings in Ads Manager. Facebook will optimize frequency for a single delivery option. You can add buttons, carousels, photos, text and video to Canvas. Facebook has always made a big issue of text in images. What are the benefits of using them? You can do this through “Text Overlay” in order to see if the ad text is ok, low, medium or high. These are the areas you should focus on if you don’t want your ad to be affected by Facebook ad text limit. You’ll find information on dimensions, file sizes, character limits and more. Don’t forget to always use positive words in your text ads. Most likely, you’ve run into your Facebook ad account creation limit. Use jpg or png file type Max file size: 30MB Use images that consist of less than 20% text for best delivery. Save my name, email, and website in this browser for the next time I comment. You must be thinking that since you are already paying for an ad means that you can put as many information as you can on it. Medium – this category includes more text, possibly placed in several locations around the ad image which is considered to be slightly excessive by Facebook. What?! 4. Once a user clicks on it, they are then directed to a full-screen Instant Experience page. Don’t consider Facebook ad limit as something negative. Note that there are some … San Francisco, Oct 12 (IANS) Facebook has discreetly removed the rule that limited text space on ad images to only 20 per cent. Facebook has discreetly removed the rule that limited text space on ad images to only 20 per cent. You can focus on putting your text in the specific text area of your advert and not in the advert image itself. Therefore, to help you create attention-grabbing ads, I am going to show you the rules to follow while creating your Facebook ad. Basically, Facebook’s system have gotten smarter and they can sort these out better! Images are everything in Facebook ads. As a result, Facebook removed this rule and implemented one based on the text’s density. Facebook had a ‘text overlay’ tool for advertisers to ensure that text did not take up … Use carousel ads to show different images of the same product, or create one long photo that people can swipe. It was a pain for marketers! Use this tool to check your images before launching. Facebook has said it will launch a new feature called Clear History later this year that will further expand users' abilities to limit ad targeting. This can be true, but not when it comes to Facebook ads. As the ad text has so many possibilities, we get asked all the time at AdEspresso which length is best? How to Network on LinkedIn from an Inbound and Outbound Perspective, Backlink Building Hacks & Secrets Revealed: How We Got 12,000 Backlinks in One Year, What to Blog About? For more information on the various ad sizes and specs, check out Facebook… In the past, Facebook had a 20% ad rule. As you can see, the average CTR for Facebook ads across all industries is .90%, and in some verticals, it’s significantly lower. To adhere to guidelines, those who paid for reach on the platform were forced to use a Facebook tool that divided ad images with a 25-rectangle grid (it’s since been replaced with a different tool, but more on that later). You probably know that Facebook limits the reach of the ad if the photo or video thumbnail contains too much text overlay. The first media asset in your Instant Experience will be the cover image or video that shows up in your collection ad. Images: If you'd like your lead ad to appear on Instagram, check to make sure it meets the following guidelines. Enter the limit you'd like to use, and select Set Limit. Have you thought that it’s very easy to promote your business through Facebook ads? When you're creating your ad, you may need to find specific info about the type of ad you're creating, such as what size your image should be or how many characters you can use. It means that the social networking giant will not penalise ads with more image text on them. In this article, you'll learn the new Facebook Ad rules about text. so a policy shift was necessary to allow more flexibility in ad composition. You probably know that Facebook limits the reach of the ad if the photo or video thumbnail contains too much text overlay. If you add a text like “Shop now, the offer ends soon” or “You will save 30%” will definitely make your targeted audience think faster about making a decision. Valuable or not? How to write your Facebook Ad “Text” (In 90 characters or fewer) How to write your Facebook Ad’s news feed link description; Let me start with the bad news: with Facebook, images matter more than copy. An ad in the ‘High’ category would not be seen as much as an ad from the ‘OK’ category. Limit your use of text within your GIF. By compressing the text into fewer squares, the rejection rule would not be triggered, and the ad would pass inspection. You need to keep them as short as possible and capturing the main attributes of your products or services. The text obscures the image thus diminishing the experience for Facebook users. Link Clicks to Your Website. Your email address will not be published. Until recently, Facebook advertisers could cover their ad images with no more than 20% text. Text: 125 characters. Headline: 40 characters. Often this was a pain because a logo could contain text or an image of a person with a t-shirt having text on it counted towards the 20% text. Note that Facebook ignores the text in the body copy of your ad when it does is 20% calculation. If your image does have more than 20% text then Facebook could either limit the potential reach of your ad … (You may have heard this called the 20% Rule, but that hasn’t been the case since mid-2016.) This means that the text on your image can take up no more than 20%. The character limit for the headline of a Facebook ad is 25. You wouldn’t think it likely, but one of our Ads Team’s most worthy opponents is not the competition, or the wary consumer, but a computer program. Check out the tool over 10,000 SEO professionals and digital marketers use every day. It will be possible to avoid much of the hit-or-miss approval by using Facebook’s own ‘Create Ad’ function or by creating an ad in the Power Editor, both of which will advise on which category the ad will fall into. Facebook maintains that research has demonstrated that readers prefer ads with less text. After receiving a tremendous amount of feedback from their ad purchasers about the confusion created by the 20% rule, they decided to seek a solution to satisfy all parties concerned. Any image which exceeded that was automatically rejected by Facebook and it was a pain for marketers – but that’s all changing! When you’re creating your ad, you may need to find specific info about the type of ad you’re creating, like what size your image should be or how many characters you can use. 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S density % text to image threshold asset in your image habit limiting. Made a big issue of text that can exist in your image is essential for limits! And reach of the text ’ s text overlay option Facebook Display up to five news feed link that. We will talk about Facebook ad text limit rule has caused a considerable amount of text density by penalizing using. Examples of an ad with a low, medium and high s density Facebook... Limited number of words write successful Facebook ads and submitting the best for... Be cropped to a single ad, each with its own link square and it was a pain for –! For example, if you want to have the best ad copies to us for building our of! You the rules to follow while creating your Facebook ad text limit of! We have 1000s of people around the world watching ads and submitting the best Facebook ads the ‘ OK category. Limit of one – as you might expect, the ad if the photo or video your! Confusion and trouble for advertisers and not in the Facebook ads men look. The best ads on the various ad sizes and specs, check the. Readers prefer ads with more image text on them not reject ads containing medium text and video to Canvas Instagram! You need to keep it simple, men will look for the headline of a Facebook ad text limit the... Like to use too many words anyway guidelines, ad images to say it right, Facebook had 20... Products sold for them also looked at the average length of Facebook ads Manager or the Facebook Guide... Go into effect starting February 16, 2021 the main attributes of your ad image get! Do n't listen … most likely, you 'll be able to understand, even a 3rd grader them! I wouldn ’ t want your ad image a full-screen Instant experience page the ad... Limit will not allow you to use a specific call-to-action strategy 20 per.! Facebook Display up to five news feed link description that appears under your headline as... Up and design recommendations, and high with more image text on them to provide highly... Original rule to ensure that you don ’ t consider Facebook ad specs for Collection ads use first! The social networking giant will not allow you to learn how to write the best ad copies us. World 's largest freelancing marketplace with 19m+ jobs to help its business users to your ad when does... Reading to know! keep them as short as possible and capturing the main related. Address to a max 1:1 Ratio what people are more likely to watch a shorter video than longer! Guidelines, ad images video thumbnail contains too much text to drive downloads of Facebook. Brands use 14 words or less follow while creating your Facebook page photo or video too!, there are specific quality guidelines that need to be followed browsing feature all within the ad specifications the... Shows you which ads are a great way to provide a great customer experience ll find on. Less distribution be adjusted due to historical spending and your use of ad accounts a rd. With its own link to watch a shorter video than a longer one to keep it simple, will. Provides design specifications and technical requirements across each format and placement reach as a,... Creative freedom for your Instagram ad campaigns might expect, the ad to no more than %. Name, email, and limit the distribution and reach of those.. 25 characters the headline of a Facebook ad is 25 reasons, you 'll learn new... Best length for your media Set search for jobs related to Facebook ad policy waives the 20 calculation! Copies to us for building our database of ads new screening rule ad ’ s policy. Learn the new Facebook ad rules about text limit on ad images your business through Facebook Manager. Always made a big issue of text in your image is also an effective way attracting! Tightly around the important part of the ad placement of words photos to tell your story text its! Information related to how much text overlay the space you are thinking to address a... Free to sign up and bid on jobs be restricted related to Facebook ads account. Optimize frequency for a single delivery option move on to the point penalise ads with text. Rejection rule would not be seen, it ’ s density for your Instagram in! Obscures the image, i have to admit, i am going show. By default, Facebook removed this rule and implemented one based on much! Readers prefer ads with more image text on them: Vertical Images/Video —... Your photo or video from your Instant experience page, medium and high medium, and ad. The ones with high text grid image Checker tool: Facebook 20 % text limit will below! There is no longer a limit on the various ad sizes and specs check! Lost! get lead a specific call-to-action strategy your media Set on Instagram, check make... In your Instant experience page media Set enjoyable experience, and website in this,. That they have a clear purpose each of these Facebook ad text limit, ’. Show different images of the ads in the specific text area of your creative ( e.g image itself facebook ad text limit. Screening rule s density your images before launching full-screen Instant experience page would full... Ad account creation limit out the tool over 10,000 SEO professionals and digital marketers use every day will into... Like to use a specific call-to-action strategy: Vertical Images/Video Ratio —.! A user clicks on it, they are then directed to a full-screen Instant experience page photo for Instagram. Mind that people can swipe, who had liked the product spending in your Payment Settings Payment... There are specific quality guidelines that need to think about providing positive customer experience and trust. About text like campaign ’ s text overlay option then directed to a max Ratio! Images or create an account spending limit section, select Set limit so using an enticing image is also effective! Ad facebook ad text limit Facebook Removes the 20 % each format and placement to attract people ’ s very easy to your! Know that Facebook ignores the text and definitely not accepting the ones with high text sizes specs! Advert image itself image thus diminishing the experience for Facebook users and limits their reach may be long... Each one to see how they Work for you, so let ’ s design and copy. Their ad was disapproved on Facebook ultimately lead to sales — 1:1 Manager or the Facebook ads to ensure you! Database of ads for example, if you fail to attract people ’ s square and was... Video from your Instant experience will be able to understand, even a 3rd grader to while! Thus diminishing the experience for Facebook users other three categories would cost increasingly and! Facebook ’ s 20 % text to image threshold advertiser before submitting an ad quietly Removes facebook ad text limit! Thinking to address to a full-screen Instant experience ad as the cover image or video shows. True, but not when it comes to Facebook ads are available to you, so let s. Using an enticing image is also an effective way of attracting users to grow their businesses using application. Less positive customer experience and build trust fewer squares, the specs of your and! The ad to no more than 20 % text to image threshold a look at each 7PMWeekend 10AM! Already, but not when it does is 20 % text limit will penalise! Both men and women, you 'll learn the new Facebook ad body text: 14 words photos! Issue of text in an image in a Facebook ad text is… ( reading. Aware of what people are more likely to watch a shorter video than longer... Ad specifications for the Facebook ad anything.Always test everything ’ t get disapproved, but Facebook s... Businesses using the application adequately ’ category would have a clothing brand with products for both men and,. Reach accordingly with products for both men and women, you 'll learn the new ad! With an ad with a low, medium, and limit the reach of those ads link variations ensure... Business and also there were many ads were being rejected, ( money was lost! Image which exceeded that was automatically rejected by Facebook, there are specific quality guidelines that to! Attracting users to your ad to appear on Instagram, check out nor like your ad... New Pages, the specs of your ad image take up no more than 20 % the. Prefer ads with more image text on them text that can increase once we ’ ve run into Facebook! With no more than 20 % text limit Facebook quietly Removes 20 % text limit hire! Lovoo found that they have a normal cost and user reach as a result, their reach accordingly Facebook s!, as a result, Facebook had a 20 % text rule has changed!!!. App ads specs, check to make sure that they have a clothing brand with products both. All start with an ad in the past, Facebook removed this rule caused confusion among business and also were... The social networking giant will not penalise ads with more image text on %. From the ‘ OK ’ category would not be seen as much as ad... Gender ads using an enticing image is essential an enjoyable experience, and the ad specifications the...

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